Individual tool for industry and trade

Tools man­u­fac­tured by ASW — Private Label Products

At ASW you can have dif­fer­ent types of tools man­u­fac­tured and then sell them as private label products. Our focus is on sock­et­s/Nut-Set­ters, bit hold­ers and bits, but we can always source oth­er private label tools, such as screw­drivers. Dec­ades of exper­i­ence make us the experts you can trust.

Private label tools — our tools with your logo

In con­sulta­tion with your wishes and ideas, we devel­op spe­cial tools or provide you with tools in com­mon designs: for example, sock­et span­ners from ¼” up to 2 ½” square drive or bits with drives such as (cross) slot, via hexagon sock­et, multipoint/XZN up to vari­ous spe­cial shapes for TORX® screws in dif­fer­ent dimen­sions. Our stand­ard range includes:

Your advantage: The important decisions are yours, as far as possible: number of pieces, coating, length and width - you can determine all this yourself. We accompany your decisions and advise you wherever necessary.

Ques­tions about the product? I will be glad to help you
Andreas Heuel
+49 2722/9363-0 /
  • Impact sock­ets
  • Sock­ets
  • Impact sock­et accessories
  • Con­nect­ing parts (adaptors)
  • Bits
  • Bit hold­er
  • Meas­ur­ing tools
  • And also pro­tect­ive sleeves (cov­ers) for the tools that you have man­u­fac­tured — for example with your logo
  • The ASW best­seller: Our private label bit boxes — as a gift, for sale or even for your own team of craftsman
From the devel­op­ment to the start of pro­duc­tion to the final fine-tun­ing we work hand in hand with our customers. 

    What are private label products?

    Private label products are not only rel­ev­ant when you have tools man­u­fac­tured, but exist in every industry: the term, as well as syn­onyms such as private label or white label products, refers to goods that a brand does not man­u­fac­ture itself — instead, large man­u­fac­tur­ers and factor­ies are com­mis­sioned to do so, but the goods are sold under the brand name. This is done, for example, because it is cheap­er than buy­ing machinery, hir­ing their own staff and rent­ing suit­able premises for pro­duc­tion. Con­trary to a com­mon assump­tion, the goods offered rarely cor­res­pond exactly to the pro­duc­tions sold by the man­u­fac­turer itself. Instead, the brand that com­mis­sions the goods devel­ops its own con­cepts and unique selling points — in con­sulta­tion with the oth­er party.

    Tip: Everyone who has ever bought food from a supermarket's own brand secretly knows the principle.

    Have tools man­u­fac­tured as private label products

    “Every­one who screws also needs the tool between the screw­driver and the screw!”

    If you are think­ing about hav­ing tools man­u­fac­tured, there are still some import­ant corner­stones that you should con­sider in your plans. For example, the seller of the tools is leg­ally also the man­u­fac­turer of the product, even if the pro­duc­tion has been out­sourced. This means that you as the seller are respons­ible for the product and can be leg­ally pro­sec­uted for it. How­ever, your advant­age is that the actu­al man­u­fac­turer is prob­ably already famil­i­ar with what is cre­ated in his fact­ory. ASW, for example, pays atten­tion to safety require­ments, norms and stand­ards as well as cer­ti­fic­a­tions that are indis­pens­able or advis­able for the tool they have man­u­fac­tured, both for their own and private label products.

    If you have decided to have tools man­u­fac­tured by a private label sup­pli­er and are in the con­cep­tion phase, you should make use of the expert­ise provided by your coun­ter­part. ASW will be happy to advise you, for example, on mater­i­als, an appro­pri­ate price-per­form­ance ratio for your cus­tom­ers or a suit­able unique selling pro­pos­i­tion for your private label products.

    Tip: You are not tied to a single manufacturer. For example, you can have ASW produce tools such as sockets and outsource the production of screwdrivers to another company. You also have the leeway to change the manufacturer of individual goods, perhaps if the prices demanded do not meet your expectations.

    Have tools made for your own sales — Private label products from ASW

    How long the pro­cess takes from ini­tial con­tact to deliv­ery is highly depend­ent on the pro­ject. Deliv­ery times of mater­i­als, devel­op­ment of spe­cial fea­tures or joint plan­ning can extend the pro­ject timeline from one to two days to a year. Feel free to con­tact us about a spe­cif­ic pro­ject to find out if we can also imple­ment it in a short time.

    What you should not expect from ASW:

    Our products — stand­ard range or cus­tom-made, ASW or private label — are char­ac­ter­ized by our know-how, cre­at­ive solu­tions and the aim to score with qual­ity. This is what we focus on and we do not make any com­prom­ises in this area. We do not pro­duce inferi­or res­ults for cost reas­ons. Instead, we focus on high-qual­ity mater­i­als and pre­pared concepts.

    Your advant­ages when you have private label tools man­u­fac­tured by ASW

    “From devel­op­ment to the start of pro­duc­tion to the final touches, the cus­tom­er is involved in everything.”

    • Con­trol: Devel­op­ment and man­u­fac­tur­ing pro­cess can be designed indi­vidu­ally and effectively
    • Cost sav­ings: no need for acquis­i­tions and main­ten­ance, no own staff costs
    • Profit: Price mar­gins can be determ­ined by yourself
    • Sup­port from ASW: from con­cep­tion to delivery
    • Con­cep­tu­al expert­ise: 3D ren­der­ings and pro­to­types to match their wishes
    • Cus­tom­ized: Indi­vidu­al num­ber of pieces can be determined
    • Vari­ety: stand­ard tools and cus­tom­ized products
    • Leg­ally secure: com­pli­ance with inter­na­tion­al stand­ards and safety requirements
    • Effi­ciency: Own designs, product fea­tures and unique selling pro­pos­i­tions without the dis­ad­vant­ages of self-respons­ible manufacturing.
    • Qual­ity: We are just as con­scien­tious with private label products as we are with our own branded items.